Pustak Mahal
Our Mission
To produce mass-appeal general books that excel in content and quality and fulfil the aspirations and expectations of readers while catering to every age group and section of society.
To keep pace with the times by producing books on newly-emerging subjects arising from the fast-changing developments taking place around the world.
To produce in large volumes in order to scale down production costs, and thereby pass on the benefits of low cost to readers, making the books affordable for all.
Seven Decades of a Dynamic Track Record Pustak Mahal is a professionally managed, closely held, family-owned company that was incorporated in 1974 by promoters who already had over four decades of experience in the field. Having moved from success to success, the company today has over 1,500 titles, with at least 500 titles on the active list. Out of these, around 50 titles have been on the bestsellers' lists, and are still being printed even years after their first edition. Rapidex remains one of the most successful brands ever created in Indian publishing history with over 25 million copies under the Rapidex imprint. Every year, the company prints over 2.2 million copies of different books – including the new titles.
A Pioneer and Trendsetter Among Indian publishers, Pustak Mahal remains a pioneer and trendsetter in more ways than one. The basic reason for this has been the company's ability to respond to the aspirations and expectations of readers, to conceive and create books that would help the general reader achieve his goals and better his prospects – be it social, professional or commercial. The company has been producing general books on almost every subject under the sun. You name it and Pustak Mahal has it. However, our most notable efforts have been in the field of language-learning and supplementary books for children. Our Children's Encyclopaedias, Fun-while-you-learn science books, Do-it-yourself books for children have broken fresh ground in these fields. With over 25 million copies in print Rapidex English Speaking Course, Rapidex Letter Self-Drafting Course, Rapidex Computer Course and others have made publishing history giving new hope to millions. With public awareness growing about different subjects and changing lifestyles, the company has now been producing books on:
Self-Improvement
Health, Hygiene, Nutrition
Yoga/Meditation
Religion & Mythology
Body & Beauty Care
Cookery & Home Management
Sex, Relationships
Language Learning
General Information
Popular Sciences
How to Excel Series
Encyclopaedias/Dictionaries
Children's Knowledge Bank
Palmistry & Astrology
Career Guidance
Self-Management Books
Jokes & Satires
Fun, Facts, Quizzes
Games, Hobbies & Activities
Computers
Editorial Research to Develop Innovative and Unique Titles In fulfilment of its mission and vision, the company is dedicated to strong research in the development of editorial matter. A highly motivated and qualified pool of editorial staff is ceaselessly engaged in researching and developing new topics and subjects that would be really useful for readers.
State-of-the-art Pre-press Facilities Not just in editorial matters, the company has always kept pace with the times in the production techniques too. Quality upgradation in production process being an ongoing process, the company today has well-qualified and experienced personnel backed by the most modern and sophisticated range of inhouse pre-press facilities and equipment.
Infrastructure Spread in the Heart of Publishing Hub The company's Head Office is located in the hub of the Capital's publishing nerve-centre, Ansari Road, Daryaganj. Here, spread over a number of offices and godowns, Pustak Mahal occupies over 15,000 sq. ft. of self-owned area. In toto, including the Despatch sections and the Warehouse, the company owns over 25,000 sq. ft. area spread in different parts of the city. In addition, the company has Regional Offices in Mumbai, Bangalore, Patna and Hyderabad.
All-India Sales and Marketing Network Pustak Mahal is one of the few publishers to have its own Distribution & Sales Network backed by:
Over 3,000 Dealers and Stockists on the regular supply list.
Established network of well-trained Sales Executives for Institutional Sales to trade and for library supplies.
Well-established sales channels all over the Indian subcontinent comprising Bangladesh, Pakistan, Sri Lanka, Nepal and countries of the Middle East and South-East Asia, for timely availability of books.
Media-savvy Operations & Largest Publicity Budget Pustak Mahal is the first publisher to initiate a publicity culture in the Indian Publishing world. It spends a substantial amount on publicity backed by:
Multimedia publicity through Press, Television, Cable channels and the Internet.
Media reviews in leading periodicals, magazines and journals.
Participation in 40 to 50 State and National Book Exhibitions and fairs every year.
Round-the-year mailing of catalogues and brochures.
Two inhouse bulletins in Hindi and English circulated widely in the trade every month.
International Vision Committed to a national ethos, the company has been actively promoting the cause of Indian authors and the Hindi language. We are among the few Indian Publishers to print world encyclopaedias in Hindi – from the Guinness Book of World Records for ten years to Science Encyclopaedias from Hamlyn and Sports Encyclopaedia from Diagram, Books UK. We have brought many landmark world bestsellers to Indian readers at Indian prices.
In view of the ongoing worldwide trends we feel that the company could take a major leap forward through focussed co-publishing and distribution tie-ups with foreign publishers for long-term mutual objectives.
In the Year 2004-2005
Going by the trend and continuing the tradition of producing newer books, over 50 books have been printed in year the 2004-05. Hindu Rites, Rituals, Customs and Traditions by Prem P. Bhalla, J. Krishnamurti Demystified by Dr. Kalidas Joshi, Mullah Nasruddin by Clifford Sawhney, Mummy, I'm Hungry! by Juhi Aggarwal, to name a few. Best Professional Jokes, Mullah Nasruddin, J. Krishnamurti Demystified have been greatly appreciated by masses. Newer ones in pipeline include: The Voyage to excellence by Nischinta Amarnath & Debashish Ghosh, Heart to Heart on Life Principles, How to Increase Your Word Power etc.
Board of Directors
Mr. Ram Avtar Gupta, chairman
Dr. Ashok Gupta, Managing Director
Mr. Ramesh Gupta, Director - Sales
Mr. Vinod Gupta, Director - Production
Mr. Rohit Gupta, Director - Overseas
Addresses of Offices
Head Office: PUSTAK MAHAL J3/16 (Opp. Happy School) Darya Ganj New Delhi - 110 002 Phones: 23272783-84, 23276539 Fax: 91-11-23260518 E-mail: pustakmahal@vsnl.net.in Website: www.pustakmahal.com
Sales Centres: Daryaganj, New Delhi: 10-B, Netaji Subhash Marg Daryaganj New Delhi- 110 002 Phones: 011-23268292, 23279900 Fax: 011-23280567 E-mail: rapidexdelhi@indiatimes.com
Khari Baoli, Delhi: 6686, Khari Baoli Delhi- 110 006 Phone:011: 23944314, 23911979
Branch Offices: Bangalore: 8 First Floor , Second Cross, First Main Road Sudama Nagar Bangalore- 560 027 Phones:080- 22234025 Fax: 080-22240209 E-mail: pustak@sancharnet.in
Mumbai: 23-25, Zaoba Wadi (Opp. VIP Showroom) Thakurdwar, Mumbai- 400 002 Phone:022: 22010941 Fax: 022-22053387 E-mail: rapidex@bom5.vsnl.net.in
Hyderabad: 5-1-707/1, Brij Bhawan (Beside Central Bank of India Lane) Bank Street, Koti Hyderabad- 500 095 Phone: 24737530 Fax: 040- 24737290 E-mail: pustakmahalhyd@yahoo.co.in
Patna: Khemka House, Ist Floor (Opp. Women's Hospital) Ashok Rajpath Patna- 800 004 Telefax: 0612-2673644 E-mail: rapidexptn@rediffmail.com
