THE BIG FASHION ISSUE The sunny month of May heralds all that is trending. Get a front row view of all the excitement of the recently concluded Fashion Weeks – the WIFW in New Delhi and the LFW in Mumbai. Verve’s fashion spreads dip into the colours and cuts that will define styles. And the Beauty section takes a look at how the world of colour cosmetics and fashion is getting intrinsically linked. Four fashion designers revisit four cities across the world and write about their haute quotient. Verve’s special Goa section takes you deep into what makes the state so special. Take a look at iconic designer Wendell Rodricks' Goan home that is infused with his creativity and the colours of his hometown. Indulge your palate with a cook-off between two Goan chefs. And, explore the culinary delights by discovering new swanky eateries in Goa that have begun to woo gourmets in the last few months. Plus all our regular features – the young ones who have made it big in fashion and screen, book reviews, art shows, beauty picks, and an assortment of interesting reads for the curious minds, as well as haute offerings for the diehard shopaholic within.
Going towards its 17th year now, Verve has been at the vanguard of the lifestyle industry in India since its inception. Being India's first fashion and luxury monthly and targeted as the spirit of today’s woman, it celebrates the interests of the multifaceted contemporary global Indian, including fashion, beauty and style, glamour, arts and culture, travel and wellness. The editor and publisher, Anuradha Mahindra, has received top billing in Avenue Asia's list of Indians involved in the media. More than just a magazine that reports and interprets, Verve is a catalyst for conversations around contemporary Indian culture in the world, and these conversations take place between the pages of the magazine, on the internet as well as through several Verve-organized offline event initiatives: Our theme-based Verve Lounges held in different Indian cities have become the talk of the arts, culture and fashion world; being the first of its kind in India. Among the new activities, Verve had a starring role in the Bollywood blockbuster film Dostana, featuring Abhishek Bachchan and Priyanka Chopra where the magazine was organically integrated into the film's storyline and was the focus point of a significant part of the film’s narrative. Verve has, for three years running, been a premier partner of the Indian International Film Awards (IIFA) fashion extravaganza, bringing behind-the-scenes news and coverage. Verve is also a member of the International Council of Altagamma, the Italian Luxury council and the magazine’s continuous success has been closely watched and studied, including at the Harvard Business School. Verve holds premium partnerships across industries and in the arts, culture and fashion fields. It has partnered Louis Vuitton with the Albert Kahn show and hosted a dinner for artists at Zodiac Grill, Taj. Verve was the magazine partner for the Toofles CEO fashion show and trunk show of Stella McCartney with Priya Chatwal and for ‘Women Mean Business’, a Cherie Blair initiative. Verve and Muse launched New York’s Breakthrough in Mumbai. Verve also ties up with several tourism boards and designs special evenings for the same.
