Verve’s 18th anniversary issue. Get into celebration mode as Verve turns 18 this month. In a special bumper issue, the pages are coloured with a juxtaposing of celebratory abandon with the mature matter of coming-of-age. Our cover has three of the biggest personalities in the Bollywood – Ekta Kapoor, Priyanka Chopra and Karan Johar come together to raise a toast to our celebration. In conversations with Verve, they dip into their mindspace to give us their personal take on what celebration means to them and what their personal coming-of-age moments were. Verve traces its ten-year-association with Louis Vuitton and the collaborations we have shared with the luxury giant over the years. The fashion pages rock with the colours of the grandest party of the year – Verve’s 18th bash is celebrated with much rigour and aplomb as our models pose for the shutterbugs in their blingy best. Party planners reveal their secrets about how they make their parties the most sought-after and speak about their talked-about party moments. Also, read about three premier party hosts who speak about what goes into the making of a perfect soiree. Take a walk down memory lane and see some of our finest images in Visual Attraction or indulge in Total Recall as we pick one quote from 18 of our cover girls. Three lady bartenders stir up exclusive recipes for us and two premier chefs of a Chennai five-star prepare their fusion of mouthwatering food. Verve converses with MasterChef Australia participant Hrishikesh - the charming lad from Kolhapur on his trip to India. And with our regular stories, we take you through an interesting mix of contemporary art, dance and social trends.
Going towards its 17th year now, Verve has been at the vanguard of the lifestyle industry in India since its inception. Being India's first fashion and luxury monthly and targeted as the spirit of today’s woman, it celebrates the interests of the multifaceted contemporary global Indian, including fashion, beauty and style, glamour, arts and culture, travel and wellness. The editor and publisher, Anuradha Mahindra, has received top billing in Avenue Asia's list of Indians involved in the media. More than just a magazine that reports and interprets, Verve is a catalyst for conversations around contemporary Indian culture in the world, and these conversations take place between the pages of the magazine, on the internet as well as through several Verve-organized offline event initiatives: Our theme-based Verve Lounges held in different Indian cities have become the talk of the arts, culture and fashion world; being the first of its kind in India. Among the new activities, Verve had a starring role in the Bollywood blockbuster film Dostana, featuring Abhishek Bachchan and Priyanka Chopra where the magazine was organically integrated into the film's storyline and was the focus point of a significant part of the film’s narrative. Verve has, for three years running, been a premier partner of the Indian International Film Awards (IIFA) fashion extravaganza, bringing behind-the-scenes news and coverage. Verve is also a member of the International Council of Altagamma, the Italian Luxury council and the magazine’s continuous success has been closely watched and studied, including at the Harvard Business School. Verve holds premium partnerships across industries and in the arts, culture and fashion fields. It has partnered Louis Vuitton with the Albert Kahn show and hosted a dinner for artists at Zodiac Grill, Taj. Verve was the magazine partner for the Toofles CEO fashion show and trunk show of Stella McCartney with Priya Chatwal and for ‘Women Mean Business’, a Cherie Blair initiative. Verve and Muse launched New York’s Breakthrough in Mumbai. Verve also ties up with several tourism boards and designs special evenings for the same.
