Summer Special Jacqueline Fernandez hops and pops in spring’s colours in Verve’s April issue – indulging in a candid chat, letting her inhibitions down. Randeep Hooda opens up about his ideologies that are far from what we see in Highway. And then we have Nimrat Kaur, Neha Dhupia, Tarun Tahiliani, Gul Panang and Anuja Chauhan support our social chronicle about how growing up with army fathers makes children resilient to the world. The fiction pages hold an extract from Sujata Massey’s latest literary offering about fighting nature and destiny. Next we have Chanel speaking about the making of its very magnificent dress. Verve also dips into its own cupboards to help pack perfectly for a holiday worth spoiling for in its fashion spreads. Artist Brinda Miller opens her home, which tells tales about her travels around the world. Her architect husband Alfaz Miller shares his bits about what makes this house so quaint. Mandira Bedi picks out a recent family getaway to Singapore from her holiday album. Vietnam and Beijing cover the rest of the travel pages with plenty on sights and tastes. Three photographers who have made their way around northeast India, beautifully capture the purity in the land. And finally the new hotels picked by Verve offer luxury for a restful sojourn. The regular sections include art picks, a photography exhibition by the veteran Pablo Bartholomew, a fresh view on Highway and Queen, style trends and picks, and plenty beauty tips.
Going towards its 17th year now, Verve has been at the vanguard of the lifestyle industry in India since its inception. Being India's first fashion and luxury monthly and targeted as the spirit of today’s woman, it celebrates the interests of the multifaceted contemporary global Indian, including fashion, beauty and style, glamour, arts and culture, travel and wellness. The editor and publisher, Anuradha Mahindra, has received top billing in Avenue Asia's list of Indians involved in the media. More than just a magazine that reports and interprets, Verve is a catalyst for conversations around contemporary Indian culture in the world, and these conversations take place between the pages of the magazine, on the internet as well as through several Verve-organized offline event initiatives: Our theme-based Verve Lounges held in different Indian cities have become the talk of the arts, culture and fashion world; being the first of its kind in India. Among the new activities, Verve had a starring role in the Bollywood blockbuster film Dostana, featuring Abhishek Bachchan and Priyanka Chopra where the magazine was organically integrated into the film's storyline and was the focus point of a significant part of the film’s narrative. Verve has, for three years running, been a premier partner of the Indian International Film Awards (IIFA) fashion extravaganza, bringing behind-the-scenes news and coverage. Verve is also a member of the International Council of Altagamma, the Italian Luxury council and the magazine’s continuous success has been closely watched and studied, including at the Harvard Business School. Verve holds premium partnerships across industries and in the arts, culture and fashion fields. It has partnered Louis Vuitton with the Albert Kahn show and hosted a dinner for artists at Zodiac Grill, Taj. Verve was the magazine partner for the Toofles CEO fashion show and trunk show of Stella McCartney with Priya Chatwal and for ‘Women Mean Business’, a Cherie Blair initiative. Verve and Muse launched New York’s Breakthrough in Mumbai. Verve also ties up with several tourism boards and designs special evenings for the same.
