Highlights of Business Today 7th August 2022, issue: Film-maker and writer S.S. Rajamouli’s directorial outings, coupled with back-to-back hits from the stables of the south Indian film industry, have upended the math of conventional box office success. But why are films from south India suddenly so popular with audiences all over India? What is the story behind it? Find out in BT’s Business of Entertainment special issue. Also read stories about the major changes seen in India’s media and entertainment space in recent times. Plus, get a peek into the strategising and transformation underway at Nestlé to expand into India’s rural markets. And, find out about the woes of edtech decacorn Byju’s. All this and more in the Business of Entertainment special issue of BT. On stands now.