While there has been a lot of talk about tariff barriers that Indian exporters face while shipping goods and services overseas, discussions on non-tariff barriers have been kept restricted to narrow confines. The reason is simple – lack of awareness about non-tariff barriers amongst Indian exporters. The fact though is that non-tariff barriers are increasingly posing a bigger challenge to India's exports than traditional tariffs. What can Indian trade authorities do to minimise the pain caused by these masked barriers to free trade, if not eliminate them altogether? The Dollar Business analyses.