Cover story: The great savings squeeze Small savings have been greatly hit by the government’s move to cut interest rates on them. OLM Elite: A snapshot will now appear every issue with a detailed analysis twice a year. Retirement homes: The elderly today want to have a space of their own, and specialised homes are fulfilling that need. Undergraduate colleges: Students today are not waiting till post graduation to go for specialised financial courses. In our other sections read about our stock pick, book review and a travel piece on Bijapur, Karnataka.
In July 1998, the Group launched "Intelligent Investor" re-christened as "OUTLOOK MONEY" as of 30-Nov-2002, India's first personal finance magazine, which offers sound strategies for the lay investor, especially the growing segment of salaried middle and upper middle-class and self-employed professionals. Its message is clear and simple: 'Invest well, borrow wisely, spend smartly'. Evidently, that message has gone down well: the magazine sold upwards of 1,00,000 copies a fortnight within a year. One of its distinguishing characteristics is that about 93 per cent of readers retain all past issues of Outlook Money
