Cover story: Should you go direct?
Eliminating distributors can mean huge savings, but beware of pitfalls too
Budget Special: India’s gift to Bharat; Impact of tax proposals; The LTCG Tax Blow; Cheer for the elderly
Personal Tech: Google Tez ease out digital payments with sound wave technology
Credit Card: How to safeguard your plastic money from fraud
Also read – Smart Money, Market Outlook, Morningstar Fund Review and other stories
In July 1998, the Group launched "Intelligent Investor" re-christened as "OUTLOOK MONEY" as of 30-Nov-2002, India's first personal finance magazine, which offers sound strategies for the lay investor, especially the growing segment of salaried middle and upper middle-class and self-employed professionals. Its message is clear and simple: 'Invest well, borrow wisely, spend smartly'. Evidently, that message has gone down well: the magazine sold upwards of 1,00,000 copies a fortnight within a year. One of its distinguishing characteristics is that about 93 per cent of readers retain all past issues of Outlook Money
