Business Wins
Global Outlook
Biz consolidation, tech solutions influencing OOH growth
‘Lines between OOH & mobile will continue to blur’
‘2019 will be all about integrated, content led strategies’
‘OOH is becoming increasingly data-rich’
‘Digital motion media can augment OOH prospects’
‘We are anticipating a better year for OOH’
Media Matters
2019 Year of the reckoning for Indian OOH
‘OOH has a key role in public amenities development’
‘Transit infra expansion big boost’
‘New-age data driven metrics will the game-changer’
‘Use of data, technologies will spur OOH’
‘Key growth drivers – Elections, cricket, OOT spends’
Curbs on political ads – a boon for OOH
PSUs: The new spenders on the OOH block
Brand Strat
'OOH is all about audience connect’
Brand Speak
‘We plan to increase our OOH advertising’
Transit Media
Indian Railways needs a tailored approach to advertising
Brands in a rush to check in at Varanasi airport
Influencing an India on the go
Think Digital
5G, programmatic platforms, innovative formats to drive DOOH growth
PlayAds set to dominate transit DOOH in Kerala
OOH Solutions
Beauty lies in the structure…
State of Business
Aurangabad – A city where past meets a new future
Krishna Bhalsingh, Joint Commissioner, Aurangabad Municipal Corporation
Habib Shaikh, Dreams Creation Advertising
Abhishek Shelke, Abhishek Advertising
Kamlesh Jaweri, Upendra Publicity
Nilesh Kshtariya, Ultra Outdoors
Mukesh Tiwari, Media House
Rahul Kadam, Marquis Advertising & Marketing
Simply Creative
Resources
India's only specialized monthly magazine launched in 2002 that covers all facts of the OOH industry. Outdoor Asia focuses on Original news, Features, Latest trends in new technology, the best creative work, new campaigns, research and analysis about OOH advertising