Birth of a salesman: From coal producer to marketer
In order to ensure that what it produces is actually sold, Coal India Ltd is re-inventing itself as a marketer. Attractive commercial packages and new e-auction schemes are on the anvil to retain its consumer base, says S N Prasad, Director (Marketing).
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Coal Insights is India's premier and widely read monthly magazine on coal & mining industry published by mjunction services ltd (A JV of Tata Steel and SAIL).It caters to the entire coal supply chain from mining to consumption. It tracks the coal market with special focus on India, & covers production & consumption reports, as well as dispatch and stocks at power plants.It covers a variety of topics including demand, supply, e-marketing, mining technology, imports, pricing and policy matters, logistics, infrastructure and clean coal initiative. It also covers the interviews of the decision makers of coal industry on a regular basis.
