Dear friends and readers, I hope you would have enjoyed reading our previous issue. Once again, I am delighted to bring for you the new edition of your favourite magazine Microbioz India. It is a “Laboratory Edition” supported by the cover story titled Digital Marketing- Bringing Revolution in the Pharmaceutical Sector by covered by our editorial team.

The Pharmaceutical companies operate in a regulated environment which poses constraints in the nature of promotional and marketing activities they can pursue. It has been observed that mostly the pharmaceutical promotional initiatives consist of below – the-Line (BTL) activities with an objective to engage their customer segment with the healthcare professionals with a positive brand experience.