Life style and fashion magazine: Fashion and lifestyle magazine: JADE is a national luxurious lifestyle magazine with a strong focus on South India. JADE focuses on the South of India because this is a market that has been relatively untouched. There aren’t any nationally brought out lifestyle magazines that cater exclusively to this waking giant. JADE hopes to fill this slot. It is the first magazine of its kind to reach the doorsteps of the SEC A segment of the South of India. Why the name JADE? Well, jade is a precious stone, symbolising luxury, elegance and prosperity. Keeping these features in mind, JADE is the perfect name for a magazine that embodies luxury, people and the good life.