Every shopping mall provides its visitors with

entertainment, shopping, leisure and food options,

but the question remains – what makes one mall

different from the other?

With the advent of e-commerce and other online

competing platforms, malls have to be on their toes

in order to woo the customers and keep the loyalty

factor intact. When they all have the same retail and

food brands on offer, then what makes them unique?

To ensure footfalls, malls today need a number of

innovative flagship stores, ground breaking retail

concepts to keep the attention of the customers in

one place.

The August- September issue of Shopping Centre

News takes a look at malls which are doing

something exceptional and have something

exclusive to offer to its patrons. These unique, newfangled

trendy retail concepts add the wow factor for

shoppers and keep them coming for more.

Besides this, the issue brings it readers some of

the most inspiring stories of turnaround success in

India’s mall industry. The industry’s biggest names

share how they steered their companies through

tough times and emerged victorious, giants in the

shopping centre industry. The story takes a look at

how the new avatar is working towards substantially

extending a mall’s draw, lengthening shopper stay

in mall and increasing footfalls and sales for brands

and retailers.

In our Whats’ Hot section, we bring you coverage

of Infi niti Experience, which is getting popular

amongst consumers for its magnifi cent, eventful and

momentous experience.

The edition also features deep coverage of the India

Shopping Centre Forum Awards.

As always, we hope you fi nd the issue informed

and benefi cial. Do log on to our website, www.

indiaretailing.com to read more informative articles

and analyses on the stage of the global retail and

shopping centre industry with an emphasis on India