The business of franchising has been referred to as one of the

greatest ever developed. It is a key arrow in the quiver of retail,

with the maximum success guarantee. It is an operating model

which never goes out of fashion, one of the most fruitful motivating

business opportunities that can lead to the foundation of successful

retail empire. When done correctly, franchising allows the retailer

to achieve the expansion of the business and brand through able

franchisee partners in a more systematic way. However, like every

business model, franchising also requires capital, investment and

proper planning and marketing strategy.

IMAGES Retail’s November edition brings its readers the pros

and cons of franchising in retail. It also explains how franchising

model in retail continues to shine despite economic slowdown

in last one year. The issue talks about the investment required,

guidelines and other aspects related to build a successful

franchising empire. Experts and retailers from the industry outline

the challenges they have faced trying to establish a franchise

business and the parameters of choosing the right franchiser and

franchisee.

Aside from this, we also bring a special feature on the fashion

accessories market in India. The fashion accessory market has

grown manifold over the past few years and is swarming with

a vast range and variety of products. The jewellery, leather and

footwear sector has also been fl ourishing like never before. The

introduction of new players, on both Indian and international

platforms have brought a continuous and sustained shift in

consumer demand pattern. Shoppers today are not scared to spend

money on costly lifestyle products. The November edition will

bring the readers an in-depth analysis of each of this segment.

As always, I hope you fi nd the issue informative and benefi cial.

Do log on to our website, www.indiaretailing.com to read great

features and analyses on the stage of the global retail industry with

an emphasis on India.