The February issue of Images Retail discusses the relevance of store design in modern retail. As the world is turning upside down, the new generation of consumers are not playing by traditional rules. They want more from shopping; they want to experience the store, the brand and the product in many more ways. As a result, retailers are increasingly investing in innovative store designs and high-tech retailing ideas and solutions to enhance consumers’ shopping behaviour. "Retail Excellence" column covers Indian women's wear retailer "Biba" and the "Entrepreneur" section presents Raghunandan Srinivas Kamat, whose Natural Ice Cream parlour is all set to foray abroad while maintaining strict focus on domestic market via franchisee route. The issue also carries profiles of video and computer game retailer Game4u and Rajkumar Jain's designer fan business Anemos. Harminder Sahni talks about the three "I"s – Inflation, Interest rate and International retailers – which would help the Indian retail sector to become more efficient, boost the topline and ultimately improve the overall vitality of the sector in the near future. It also has an exclusive interaction with Kinjal Shah, COO, Crossword Bookstores and Santhosh Unni, CEO, Costa Coffee India.