Welcome to the annual women’s wear special issue,
a part of our ongoing attempt at showcasing fresh
new thoughts and visions on women’s fashion in
the country.
Fashion and women are inextricable! Fashion has
largely been a female dominated sphere and will
remain so. Can you think of any fashion segment
that’s as varied, evolved or intricate as women’s
fashion? No, I bet, you cannot!
The Indian woman today has emerged as a
powerful consumer base. Increased literacy
has augmented the rate of employment and
increasing fi nancial independence, which inturn
has revamped the demographic trend of women
as a consumer. This snowballing phenomenon has
had a huge impact on the women’s wear market in
India, propelling it to balloon by the day.
Market research by management consulting giants
Technopak says the women’s segment comprises
almost 37.5 percent of the total fashion market of
the country. It is estimated to be worth `1,20,935
crore (US$ 18.6 billion) and is expected to grow at a
CAGR of 7.6 percent to reach `2,52,164 crore (US$
38.5 billion) by 2027.
Also, as one of the fastest growing segments of
fashion retail, it is all set to overtake men’s wear
by 2025 as is outlined in the cover story of our
women’s wear special October issue, Women’s
Wear in India: Dynamics, Trends & The Future.
The demands of the segment has undergone
massive evolution too. Today, the emphasis has
shifted from being simply price conscious to
demanding better designs, higher quality and
trendiness. As a whole, the new Indian women
is expecting tremendous attention and with so
many choices to be made, acquiescent eff orts
to collate and calibrate a strong culture of
fashion professionalism is indispensable for all
stakeholders of this segment.
All in all, I can promise you that this issue holds
unmatched insight into the current dynamics of the
women’s wear fashion industry in India, along with
detailed researches on the various subdivisons
including ethnic wear, western wear, as well as
the buzzing new category of fusion wear. The
BoF team has reached out and talked to industry
leaders across these categories to consolidate
and showcase their broad opinions and beliefs of
the market as well as the prevailing trends and
opportunities in each.
The June issue of Images Business of Fashion is led by a research on the Indian casualwear market, its size, growth, evolution and key trends and opportunities and growth over the years. The issue also talks to smart casual leaders like the Denmark-based clothing company–Bestseller, Raymond Apparel Ltd’s Parx, and French born fashion major Celio. It also features Tom Tailor’s online collaboration for India. The issue puts together our pick on of the most eye-catching ad campaign of the season—the smart one on a new look for every day of the week by Vero Moda. In the InFashion section of the magazine, Dan Cotton, EVP APAC, WGSN shares insights on the new trend watching feature WGSN IN Stock. This section also looks at how palazzo trousers are making a style statement, be it casual or Indian ethnic section among different age groups of women. We also take a look at some new launches, seminars and conferences that created a lot of buzz.
