Welcome to the BIGGEST and THICKEST

annual edition of IMAGES Business of

Fashion – The Denim Issue, which also

happens to be my personal favourite. At the

outset, I would like to thank and congratulate

all the contributors, participants and the

entire BoF team for bringing out this big, fat

issue. It was an absolute delight to work with

and share the work of all the committed and

thoughtful people that have been associated

with this month’s issue.

Denim is easily one of the most iconic pieces

of clothing known to mankind. The blue

hued fabric has ruled the world of fashion for

more than a century and continues to do so

even today. This month’s BoF takes a journey

down memory lane – it discovers how a

utility garment during the Great Gold Rush

era evolved into a symbol of youth rebellion.

The fabric has become a spiritual partner of

sorts to a large percentage of the population

worldwide. In fact, as per Technopak, the

denim market in India – which stood at an

estimated `29,203 crore in 2018 – is expected

to grow at a CAGR of 12 percent and reach

` 91,894 by 2028. In the lead research,

Technopak outlines that the Indian Denim

market is dominated by the men’s segment,

accounting ~ 86 percent of the total market

size. The research summaries how women have

broken the mould in another male bastion – the

denim wear market – and that the women denim

segment is expected show a higher CAGR of 13

percent than the men’s segment, at 12 percent.

This Denim Special showcases various features

that trace the growth drivers, consumption

behaviour and the prospects of the fabric in the

Indian market along with current trends and

consumer preferences. The issue also takes

a look at the sustainability concerns around

denim and how an increasing number of brands

are committing themselves to both the people

and the planet.