The first issue of the year, IMAGES BoF January 2013, brings an insight into the ethnicwear industry for men, women and kids. We spoke to brands and retailers from four regions of the country to bring forth some of the season's most popular and best selling trends. The Lead Story talks about the opportunity in India for global brands and retails after the announcement of 100 per cent foreign direct investment (FDI) in single brand. Under My Thoughts section, industry stalwart Praveen Agarwal, MD, Prapti Fashions, gives an insight on how the market for organised ethnicwear has shaped up in the last decade. In the Brand Watch section, the success story of Trendy Divva has been talked about. Straight from the heart of Raipur, Retail Watch, covers the strategies and growth of Vama womenswear store. An upcoming retail format, Pop up stores, has been discussed in the Market Watch section. Amit Gugnani, VP, Apparel Operations, Technopak, shares some research based figures on the growing ethnicwear market for kids. Regular columns such as Season's Offerings, Outlets, Brand Tracker, et cetera are the knowledge banks that our business magazine brings on table for all its readers in every issue.
The June issue of Images Business of Fashion is led by a research on the Indian casualwear market, its size, growth, evolution and key trends and opportunities and growth over the years. The issue also talks to smart casual leaders like the Denmark-based clothing company–Bestseller, Raymond Apparel Ltd’s Parx, and French born fashion major Celio. It also features Tom Tailor’s online collaboration for India. The issue puts together our pick on of the most eye-catching ad campaign of the season—the smart one on a new look for every day of the week by Vero Moda. In the InFashion section of the magazine, Dan Cotton, EVP APAC, WGSN shares insights on the new trend watching feature WGSN IN Stock. This section also looks at how palazzo trousers are making a style statement, be it casual or Indian ethnic section among different age groups of women. We also take a look at some new launches, seminars and conferences that created a lot of buzz.
