have exhibited massive evolution in the
fashion segment in India. We all from the
fashion industry are aware how the Indian
consumer is now embracing the idea of
fashion as a means of self-expression, and
not merely as a functional purchase. The new
generation is now at greater liberty from the
traditionalist’s sartorial template. Overall,
the entire defi nition of fashion has changed.
Yet, there is one category that has endured
the test of time and is still one of the most
popular apparel categories around the globe
– Formal Wear.
The formal wear market has witnessed a
remarkable change from its functional roots
in the years gone by. The Indian youth
today exhibits a pronounced inclination
for trendy, modish and comfortable formal
wear that aligns with the latest trends. His
rising expectation has compelled brands and
retailers to come up with various innovations
to be able to raise the bar.
In this issue of BoF, we look at the everexpanding
market of formal wear in India, the
innovations that have come up to keep abreast
of changing times and preferences and the
latest trends in the Indian market today. Apart
from elaborately discussing the dynamics of
some of the most popular product categories in
this segment, the edition also talks about the
challenges formal wear faces in India.
A feature on the growing trend of Made-to-
Measure services in formal wear stands as a
testimonial to the progressive Indian consumer,
who had, till the 80s, hesitated to accept
readymade garments.
As a whole, this edition makes a powerful
attempt at analysing prevailing trends and the
consumption behaviour of the Indian formal
wear market to aid upcoming as well as existing
brands establish a strong brand equity in today’s
volatile times.
Cheers
The June issue of Images Business of Fashion is led by a research on the Indian casualwear market, its size, growth, evolution and key trends and opportunities and growth over the years. The issue also talks to smart casual leaders like the Denmark-based clothing company–Bestseller, Raymond Apparel Ltd’s Parx, and French born fashion major Celio. It also features Tom Tailor’s online collaboration for India. The issue puts together our pick on of the most eye-catching ad campaign of the season—the smart one on a new look for every day of the week by Vero Moda. In the InFashion section of the magazine, Dan Cotton, EVP APAC, WGSN shares insights on the new trend watching feature WGSN IN Stock. This section also looks at how palazzo trousers are making a style statement, be it casual or Indian ethnic section among different age groups of women. We also take a look at some new launches, seminars and conferences that created a lot of buzz.
