Impact
Impact

Impact

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Digital for the first time overtakes the TV rights as IPL becomes the 2nd most valued sporting league in the world, but will Disney-Star & Viacom18 manage to get good ROI on the whopping investment?

A weekly magazine from exchange4media, Impact is the single point source of all intelligence for today's business managers. It talks to an audience who are leaders, trendsetters and opinion makers. It analyses the development of the week, filters the most significant and relevant new, provides perspectives to the key happenings and goes beyond the obvious and brings fresh point of view.