Even as uncertainty surrounds the Indian Premier League (IPL), the big draw for marketers, we analyse how growth of the smaller sporting leagues is important to the Indian sports growth story, and why it is worthwhile for brands to stay invested in properties like the PKL and ISL
A weekly magazine from exchange4media, Impact is the single point source of all intelligence for today's business managers. It talks to an audience who are leaders, trendsetters and opinion makers. It analyses the development of the week, filters the most significant and relevant new, provides perspectives to the key happenings and goes beyond the obvious and brings fresh point of view.
