Impact
Impact

Impact

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Digital experts say that a three-month lockdown can take away

Rs 3474-Rs 5211 crore (20-30%) of the estimated Digital ad revenues for 2020, raising questions on whether the Digital medium will be the biggest beneficiary or just the least hit during the lockdown period

A weekly magazine from exchange4media, Impact is the single point source of all intelligence for today's business managers. It talks to an audience who are leaders, trendsetters and opinion makers. It analyses the development of the week, filters the most significant and relevant new, provides perspectives to the key happenings and goes beyond the obvious and brings fresh point of view.