Given the growing market for milk and milk products on the one hand, and the untapped potential in the dairy sector in India on the other, dairying offers a great opportunity to increase employment, incomes and livelihoods in rural areas. Increased consumer interest in high protein diets and increasing awareness and availability of value-added dairy products through organised retail chains are driving the demand for milk. During the last 15 years, milk cooperatives have converted about 20 per cent of milk procured into traditional and value-added products that offer about 20 per cent higher revenue. This share of value-added products is estimated to increase to 30 per cent by 2021-22. Although the dairy sector is still unorganised and due to rise in demand for high protein diets like milk, the country is witnessing adulteration of milk.
NuFFooDS Spectrum India's first magazine catering to the Nutraceuticals, Nutritionals, Fuctional Foods and Dietary Suplements sector. The monthly magazine and portal provides an open forum for free and healthy interaction amongst the industry, scientific fraternity and policy makers to know, analyse, debate and exchange ideas and to grow into an influential voice for the sector and facilitate the NuFFooDS sector in India to reach a position of global leadership.The magazine covers the latest news, captures emerging trends, provides in-depth study and analysis, thereby giving thought leadership. It offers a neutral platform with unbiased reporting and balanced coverage of the most pressing issues of the sector.
