Verve’s Bridal Issue Cover girl, actor Ileana D’Cruz, speaks to Verve about the importance of commitment and speaks about marriage and live-in relationships. In an exclusive shoot with Verve, she slips into bridal mode with ease. Actor Ranveer Singh – the hot Romeo of the silver screen – shows in a tete a tete with Verve that his flamboyant personality is just a façade for his inner sensitive persona. Director Vikramaditya Motwane speaks about his ongoing romance with his childhood girlfriend and now wife, Ishika. Comedians led by Vir Das present their romantic tales and escapades. This month’s bridal themed issue talks of travails of destination weddings. For travel, Verve has a host of options. Take your pick from age-old Srinagar for its picturesque lakes and gardens, as well as its culinary delights. Travel to Sri Lanka to renew your romance with the island nation. Move away to Seychelles, another island country that is hankered after by newlyweds for its seclusion, pearly white beaches and lush clusters of green. From our regulars we have fashion showcasing floral prints and sequinned magic. The front of book covers a variety of humorous accounts that lists the needs and demands of brides-to-be. The style section sifts through carefully sewn bridal threads and fun ensembles for men. Finally the beauty section goes back to Ayurveda, as well as the charm of gold – the timelessly precious metal that enhances your beauty quotient.
Going towards its 17th year now, Verve has been at the vanguard of the lifestyle industry in India since its inception. Being India's first fashion and luxury monthly and targeted as the spirit of today’s woman, it celebrates the interests of the multifaceted contemporary global Indian, including fashion, beauty and style, glamour, arts and culture, travel and wellness. The editor and publisher, Anuradha Mahindra, has received top billing in Avenue Asia's list of Indians involved in the media. More than just a magazine that reports and interprets, Verve is a catalyst for conversations around contemporary Indian culture in the world, and these conversations take place between the pages of the magazine, on the internet as well as through several Verve-organized offline event initiatives: Our theme-based Verve Lounges held in different Indian cities have become the talk of the arts, culture and fashion world; being the first of its kind in India. Among the new activities, Verve had a starring role in the Bollywood blockbuster film Dostana, featuring Abhishek Bachchan and Priyanka Chopra where the magazine was organically integrated into the film's storyline and was the focus point of a significant part of the film’s narrative. Verve has, for three years running, been a premier partner of the Indian International Film Awards (IIFA) fashion extravaganza, bringing behind-the-scenes news and coverage. Verve is also a member of the International Council of Altagamma, the Italian Luxury council and the magazine’s continuous success has been closely watched and studied, including at the Harvard Business School. Verve holds premium partnerships across industries and in the arts, culture and fashion fields. It has partnered Louis Vuitton with the Albert Kahn show and hosted a dinner for artists at Zodiac Grill, Taj. Verve was the magazine partner for the Toofles CEO fashion show and trunk show of Stella McCartney with Priya Chatwal and for ‘Women Mean Business’, a Cherie Blair initiative. Verve and Muse launched New York’s Breakthrough in Mumbai. Verve also ties up with several tourism boards and designs special evenings for the same.