It is an issue replete with luxury from varying angles that circumvent the obvious opulence – luxury that surfaces in different facets of one’s life. Michelin-star Chef Vikas Khanna, during his recent visit to India, speaks about the luxury of fame after his humble upbringing and his tryst with the world of tastes and flavours. Spanish porcelain brand, Lladro’s vice president Angeles Lladro draws focus on the brand’s attachment to India. New Delhi’s designer, Neha Nagar shares her style preferences with us – mixing premium with street fashion. And dancer- architect, Chennai’s Krithika Subrahmanian invites Verve to her home, which is a blend of tasteful aesthetics and graceful finish. The issue also focusses on how heroines from across the borders have impacted the silver screen – it is a trend that has spanned decades – right from Helen to Verve’s cover girl Ami Jackson. Flip through Verve’s resplendent fashion pages to see Ami Jackson dazzle on Gulmarg’s snowy slopes in the peacock’s pride. And through scarlet’s enigma, Verve emulates the mysteries of a woman. Verve has also travelled to exotic lands for reintroduction to marine life in Maldivian waters. Flying towards the north for a walk with lions, adventure sports, and relaxation at Mauritian beaches is a complete holidaying experience. For more sandy leisure, Dubai’s time stopping beaches are a myriad of sacrosanctity. Moving towards the west, Verve lists six reasons that make Jamaican islands worth at least one visit. The regular sections interact with actor, Nimrat Kaur, as well as a musician and a designer walking the road to fame. Art, humour and theatre complete the front of book, whereas pop colours and funky hairdo complete the back pages.
Going towards its 17th year now, Verve has been at the vanguard of the lifestyle industry in India since its inception. Being India's first fashion and luxury monthly and targeted as the spirit of today’s woman, it celebrates the interests of the multifaceted contemporary global Indian, including fashion, beauty and style, glamour, arts and culture, travel and wellness. The editor and publisher, Anuradha Mahindra, has received top billing in Avenue Asia's list of Indians involved in the media. More than just a magazine that reports and interprets, Verve is a catalyst for conversations around contemporary Indian culture in the world, and these conversations take place between the pages of the magazine, on the internet as well as through several Verve-organized offline event initiatives: Our theme-based Verve Lounges held in different Indian cities have become the talk of the arts, culture and fashion world; being the first of its kind in India. Among the new activities, Verve had a starring role in the Bollywood blockbuster film Dostana, featuring Abhishek Bachchan and Priyanka Chopra where the magazine was organically integrated into the film's storyline and was the focus point of a significant part of the film’s narrative. Verve has, for three years running, been a premier partner of the Indian International Film Awards (IIFA) fashion extravaganza, bringing behind-the-scenes news and coverage. Verve is also a member of the International Council of Altagamma, the Italian Luxury council and the magazine’s continuous success has been closely watched and studied, including at the Harvard Business School. Verve holds premium partnerships across industries and in the arts, culture and fashion fields. It has partnered Louis Vuitton with the Albert Kahn show and hosted a dinner for artists at Zodiac Grill, Taj. Verve was the magazine partner for the Toofles CEO fashion show and trunk show of Stella McCartney with Priya Chatwal and for ‘Women Mean Business’, a Cherie Blair initiative. Verve and Muse launched New York’s Breakthrough in Mumbai. Verve also ties up with several tourism boards and designs special evenings for the same.