Verve's Power cover girl, this year, actor Katrina Kaif speaks about her tryst with Bollywood and the choices she has made to reach the top. Check out Verve’s much-awaited list of 50 most Powerful Women who have impacted society in the last 12 months. These women are a mix of sportspersons, business personalities, television stars, political honchos and young, emerging influencers. Last year's Power cover girl Vidya Balan pens her take on power and influence. Verve decodes the essence of Aamir Khan's power, his presence in global power lists and how he has changed the face of Hindi cinema and Indian society. Verve gets upfront and personal with Padma Shri Ritu Kumar, newly-minted billionaire, diamantaire Nirav Modi and the Consul General of Israel to India, Orna Sagiv, who is just completing her assignment here. The fashion pages break away from everything that walks on obvious lines. Coco Chanel’s unusual creations, as well as designs that accentuate a woman’s sexuality rule over the month’s fashion pages. Bold looks that could complement these attractive attires, take from ageless beauties’ style statements. Plus all our regular features – book reviews, art shows, humorous takes on everyday occurrences, beauty assortments, and trending style picks.
Going towards its 17th year now, Verve has been at the vanguard of the lifestyle industry in India since its inception. Being India's first fashion and luxury monthly and targeted as the spirit of today’s woman, it celebrates the interests of the multifaceted contemporary global Indian, including fashion, beauty and style, glamour, arts and culture, travel and wellness. The editor and publisher, Anuradha Mahindra, has received top billing in Avenue Asia's list of Indians involved in the media. More than just a magazine that reports and interprets, Verve is a catalyst for conversations around contemporary Indian culture in the world, and these conversations take place between the pages of the magazine, on the internet as well as through several Verve-organized offline event initiatives: Our theme-based Verve Lounges held in different Indian cities have become the talk of the arts, culture and fashion world; being the first of its kind in India. Among the new activities, Verve had a starring role in the Bollywood blockbuster film Dostana, featuring Abhishek Bachchan and Priyanka Chopra where the magazine was organically integrated into the film's storyline and was the focus point of a significant part of the film’s narrative. Verve has, for three years running, been a premier partner of the Indian International Film Awards (IIFA) fashion extravaganza, bringing behind-the-scenes news and coverage. Verve is also a member of the International Council of Altagamma, the Italian Luxury council and the magazine’s continuous success has been closely watched and studied, including at the Harvard Business School. Verve holds premium partnerships across industries and in the arts, culture and fashion fields. It has partnered Louis Vuitton with the Albert Kahn show and hosted a dinner for artists at Zodiac Grill, Taj. Verve was the magazine partner for the Toofles CEO fashion show and trunk show of Stella McCartney with Priya Chatwal and for ‘Women Mean Business’, a Cherie Blair initiative. Verve and Muse launched New York’s Breakthrough in Mumbai. Verve also ties up with several tourism boards and designs special evenings for the same.