Vidya Balan graces our cover, and, in an exclusive interview with Verve, shares her secret to staying true to herself, the source of her confidence and how she takes pride in her Indianness. A special feature showcases interactions with women who have broken the mould in the workplace with their innovative ideas. Read how head honcho Schauna Chauhan Saluja, design entrepreneur Aishwarya Pathy, artist Rouble Nagi, award-winning scriptwriter Juhi Chaturvedi and art curator and online entrepreneur Minal Vazirani have blazed a trail in their individual domains. Verve takes you on a journey to mountain getaways in Northern India – serene spaces where you can start to pen your next novel, unwind or learn about a new craft. Travel with Verve and discover your soul in Kausani, Uttarakhand; Shoja, Himachal Pradesh; Chopta, Uttarakhand; Nako, Himachal Pradesh and Tawang, Arunachal Pradesh. Continuing our focus on the North, this month we check out a mouthwatering roundup of new restaurants in Delhi and present food expert Sona Bahadur’s take on Amritsar beyond its dhaabas. Combining the old with the new, giving the traditional an innovative twist, we look at exciting, newly minted culinary entrepreneurs who are shaking up Indian cuisine. All this and more in Verve’s August issue!
Going towards its 17th year now, Verve has been at the vanguard of the lifestyle industry in India since its inception. Being India's first fashion and luxury monthly and targeted as the spirit of today’s woman, it celebrates the interests of the multifaceted contemporary global Indian, including fashion, beauty and style, glamour, arts and culture, travel and wellness. The editor and publisher, Anuradha Mahindra, has received top billing in Avenue Asia's list of Indians involved in the media. More than just a magazine that reports and interprets, Verve is a catalyst for conversations around contemporary Indian culture in the world, and these conversations take place between the pages of the magazine, on the internet as well as through several Verve-organized offline event initiatives: Our theme-based Verve Lounges held in different Indian cities have become the talk of the arts, culture and fashion world; being the first of its kind in India. Among the new activities, Verve had a starring role in the Bollywood blockbuster film Dostana, featuring Abhishek Bachchan and Priyanka Chopra where the magazine was organically integrated into the film's storyline and was the focus point of a significant part of the film’s narrative. Verve has, for three years running, been a premier partner of the Indian International Film Awards (IIFA) fashion extravaganza, bringing behind-the-scenes news and coverage. Verve is also a member of the International Council of Altagamma, the Italian Luxury council and the magazine’s continuous success has been closely watched and studied, including at the Harvard Business School. Verve holds premium partnerships across industries and in the arts, culture and fashion fields. It has partnered Louis Vuitton with the Albert Kahn show and hosted a dinner for artists at Zodiac Grill, Taj. Verve was the magazine partner for the Toofles CEO fashion show and trunk show of Stella McCartney with Priya Chatwal and for ‘Women Mean Business’, a Cherie Blair initiative. Verve and Muse launched New York’s Breakthrough in Mumbai. Verve also ties up with several tourism boards and designs special evenings for the same.