Business Today

About this issue

Highlights of Business Today 29^th September 2024 issue:

When Hina Nagarajan took the reins of Diageo India (United Spirits Ltd) in 2021, she faced a formidable challenge. Diageo plc, the $27-billion UK-based alcoholic beverage giant, had acquired United Spirits from embattled liquor tycoon Vijay Mallya in 2014, but the company remained on shaky ground. Legal disputes, rising debt, and fierce competition from rivals like Pernod Ricard compounded the difficulties. As Diageo India's Managing Director & CEO, Nagarajan, 59, the first and only woman to lead a liquor company in India, set out to transform the business.

Her strategy hinged on two key pillars: a decisive shift towards premiumisation and a departure from the mass-market ‘popular’ segment. Innovation also plays a central role in her approach, as she works to steer Diageo India back to stability and growth.

In this cover story, we delve into the transformation of Diageo India under Nagarajan's leadership, examining the bold steps she's taking to revitalise the brand. All this and more in the latest issue of Business Today—on stands now.

About Business Today

Ever since its inception, the magazine has catered to the business news enthusiast with unfaltering news and analysis of business-related developments in India and abroad. The magazine brings out various special editions such as Best Banks, Best CFOs, Best CEOs, Best B-Schools etc. Each of these special editions dwells on the subject with exhaustive details and honours the best achievers in the respective fields.