Business Today
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- Business Today-29th September 2013
- Price : 25.00
- Published on September 29, 2013
- The India Today Group
- Issues 321
- Language - English
- Published fortnightly
About this issue
Highlights of Business Today magazine dated September 29th 2013. Highlights of Business Today September 29, 2013 2013: India's leading business magazine, Business Today, in its cover story features Rajiv Bajaj. The story 'The Quadricycle Diaries' talks about how Bajaj created a quadricycle and why nobody likes him for it. The case study 'Marketing at the London Olympics' examines the branding strategies deployed at the 2012 Games in London and highlights how unorthodox approaches of non-sponsor brands managed to steal the show through innovative use of social media and public relation campaigns. Jyothy Labs' M.P. Ramachandran turned Henkel around in less than two years. Will he give consumer products giants a tough fight? Find out in the story 'Sky-High Ambitions'. The story 'Banking on Gas' says the $5-billion Videocon Group is dipping into its oil and gas assets to tide over its debt, but scaling up new businesses remains a challenge. The story Caring and Sharing profiles the top six listed companies that have paid the best dividends in the past decade. All this and more in the latest issue of Business Today. Grab your copy now!
About Business Today
Ever since its inception, the magazine has catered to the business news enthusiast with unfaltering news and analysis of business-related developments in India and abroad. The magazine brings out various special editions such as Best Banks, Best CFOs, Best CEOs, Best B-Schools etc. Each of these special editions dwells on the subject with exhaustive details and honours the best achievers in the respective fields.