Cover – Page: 1 About this issue: In our 21st Anniversary issue, we bring you over three dozen case studies of individuals who spend, borrow and invest money in their own ways, with their own goals and reasons. Money Tales From The Hinter Land – Page: 20 - 21 39 investment and spending stories of India’s aam and khaas Main Cover: Pages – 20 - 21 A Stich In Time Saves Nine: Page 32 The Even Steven: Page 33 Making Dreams A Reality: Page 74
In July 1998, the Group launched "Intelligent Investor" re-christened as "OUTLOOK MONEY" as of 30-Nov-2002, India's first personal finance magazine, which offers sound strategies for the lay investor, especially the growing segment of salaried middle and upper middle-class and self-employed professionals. Its message is clear and simple: 'Invest well, borrow wisely, spend smartly'. Evidently, that message has gone down well: the magazine sold upwards of 1,00,000 copies a fortnight within a year. One of its distinguishing characteristics is that about 93 per cent of readers retain all past issues of Outlook Money