This Issue POP News International POP International POP Gallery Brand Talk Scripting a quirky brand story to sell men’s grooming ‘Unlike other marketing tools, in-store promos result in direct sales Retail Talk Adding the right retail touch-up Interview Thomas Schlitt, Messe Düsseldorf India Vijay Chandna & Alok Hutchinson, VVT Communications Column The signs are clear: Step up or stay behind Resource Calendar
About Point of Purchase Magazine India's only specialized monthly magazine on Point of Purchase Shopper Marketing, was launched in 2000 to add value to the shopper marketing Industry by providing news and information on shopper marketing, retail promotions review of POP Products, Consumer insights and information on service providers, This magazine is read by a majority of POP marketing agencies, brand marketers and service providers in the Industry.