This Issue POP News International POP News In-Store Activation Mattel India P&G Brand Talk Kesh King dons a new look Brand Activation Jack Daniel: High on India Sweet treats for the eye Out Of The Box Cuboids to woo the teens Technology Driving the tech edge in retail Resource Calendar
About Point of Purchase Magazine India's only specialized monthly magazine on Point of Purchase Shopper Marketing, was launched in 2000 to add value to the shopper marketing Industry by providing news and information on shopper marketing, retail promotions review of POP Products, Consumer insights and information on service providers, This magazine is read by a majority of POP marketing agencies, brand marketers and service providers in the Industry.