Images Business of Fashion
By: Images Group- September 2019
- Price : 100.00
- Published on September 23, 2019
- Images Group
- Issues 87
- Language - English
- Published monthly
About this issue
It wasn’t too long ago when fashion and sportswear seemed to be decidedly at odds with one another. I mean, both were at the polar ends of usage and target audience; sportswear was strictly for sports and exercise and fashion was for those who were in pursuit of taste, beauty, and aesthetics. Yet today, sportswear and fashion have so much in common these days. Sportswear is taking to the street these days and is increasingly becoming a way of life for fashion enthusiasts across the globe, and for just the right reasons. Hustling has become the order of the day today and times as such calls for versatile, multipurpose fashion apparel that can be worn for various occasions. On the other end, everywhere you look, people are making conscious eff ort towards leading a healthier life and are hence investing in a range of activewear which is defi ned as the ‘new semi-casual’. Overall, sportswear has changed the way people dress up for the gym, casual, social occasions, and even for work. Such intense is the popularity of the trend that it’s fast fanning out into various sub-segments like athleisure, activewear, gym wear, and much more. This issue of IMAGES Business of Fashion outlines how the fast blurring line between sports and fashion has spawned a market that harbours opportunity like never before. We bring to you a detailed look at the fact that ‘Sports-leisure’is no longer a trend, but a fundamental shift in how the world dresses today. The issue is replete with details of the fastemerging categories of Sportswear and Athleisure in India as well as the size of the market, opportunities for retailers, key trends and latest innovations. Apart from this, we bring you market leaders in categories and deep dive into what makes the successful. We hope you fi nd our sportswear special issue useful and insightful, as always. Cheers!!
About Images Business of Fashion
The June issue of Images Business of Fashion is led by a research on the Indian casualwear market, its size, growth, evolution and key trends and opportunities and growth over the years. The issue also talks to smart casual leaders like the Denmark-based clothing company–Bestseller, Raymond Apparel Ltd’s Parx, and French born fashion major Celio. It also features Tom Tailor’s online collaboration for India. The issue puts together our pick on of the most eye-catching ad campaign of the season—the smart one on a new look for every day of the week by Vero Moda. In the InFashion section of the magazine, Dan Cotton, EVP APAC, WGSN shares insights on the new trend watching feature WGSN IN Stock. This section also looks at how palazzo trousers are making a style statement, be it casual or Indian ethnic section among different age groups of women. We also take a look at some new launches, seminars and conferences that created a lot of buzz.