Images Business of Fashion
By: Images Group- May 2019
- Price : 100.00
- Published on May 21, 2019
- Images Group
- Issues 87
- Language - English
- Published monthly
About this issue
Remember the harrowing experience of innerwear shopping in India till just a few years ago? Especially for women folk. For them, it shopping for intimate apparel was an absolutely fl eet-footed aff air – they either hustled through the few insipid options laid out or had to be content with whatever the salesperson compelled them to buy. Choices were a distant second in a scenario when even getting the size right whilst evading ubiquitous stares was beyond the bounds of possibility. But, fortunately, times are changing and how! All that remains of these past shopping experiences are anachronistic anecdotes. Time it did take but innerwear, fi nally, is out of the closet and is taking giant strides to becoming an exclusive fashion category in India. The evolution is apparent in both the market and the consumer. While the consumer righteously considers innerwear as a fashion statement today, the market too has emancipated itself from its unorganised retail hegemony. The innerwear industry is now amongst the most lucrative segments in apparel fashion for brands, retailers and investors alike. The market today is pegged at `32,000 crore, growing at a CAGR of 11 percent and accounts for ~9 percent of the total domestic fashion retail market. The rapid transformation of the category has led it to branch out into several sub-categories, with each of them setting standards on their own now. Also, a slew of international, young and dynamic national brands have impinged on the arena, ushering in a phenomenal trend that has compelled the entire industry to spruce up off erings both in terms of products as well as experiences. This had led to an increased popularity and demand of innerwear as a whole and has result is an increase in the importance of the category amongst retailers of all sizes and kinds. Like always, this innerwear special issue features indepth insights into the market, trends, innovations and technologies that this segment has spawned in the recent years. As always we hope you fi nd the issue informed and benefi cial. Happy Reading
About Images Business of Fashion
The June issue of Images Business of Fashion is led by a research on the Indian casualwear market, its size, growth, evolution and key trends and opportunities and growth over the years. The issue also talks to smart casual leaders like the Denmark-based clothing company–Bestseller, Raymond Apparel Ltd’s Parx, and French born fashion major Celio. It also features Tom Tailor’s online collaboration for India. The issue puts together our pick on of the most eye-catching ad campaign of the season—the smart one on a new look for every day of the week by Vero Moda. In the InFashion section of the magazine, Dan Cotton, EVP APAC, WGSN shares insights on the new trend watching feature WGSN IN Stock. This section also looks at how palazzo trousers are making a style statement, be it casual or Indian ethnic section among different age groups of women. We also take a look at some new launches, seminars and conferences that created a lot of buzz.