Images Business of Fashion
By: Images Group- July.2019
- Price : 100.00
- Published on July 15, 2019
- Images Group
- Issues 87
- Language - English
- Published monthly
About this issue
Welcome to the BIGGEST and THICKEST annual edition of IMAGES Business of Fashion – The Denim Issue, which also happens to be my personal favourite. At the outset, I would like to thank and congratulate all the contributors, participants and the entire BoF team for bringing out this big, fat issue. It was an absolute delight to work with and share the work of all the committed and thoughtful people that have been associated with this month’s issue. Denim is easily one of the most iconic pieces of clothing known to mankind. The blue hued fabric has ruled the world of fashion for more than a century and continues to do so even today. This month’s BoF takes a journey down memory lane – it discovers how a utility garment during the Great Gold Rush era evolved into a symbol of youth rebellion. The fabric has become a spiritual partner of sorts to a large percentage of the population worldwide. In fact, as per Technopak, the denim market in India – which stood at an estimated `29,203 crore in 2018 – is expected to grow at a CAGR of 12 percent and reach ` 91,894 by 2028. In the lead research, Technopak outlines that the Indian Denim market is dominated by the men’s segment, accounting ~ 86 percent of the total market size. The research summaries how women have broken the mould in another male bastion – the denim wear market – and that the women denim segment is expected show a higher CAGR of 13 percent than the men’s segment, at 12 percent. This Denim Special showcases various features that trace the growth drivers, consumption behaviour and the prospects of the fabric in the Indian market along with current trends and consumer preferences. The issue also takes a look at the sustainability concerns around denim and how an increasing number of brands are committing themselves to both the people and the planet.
About Images Business of Fashion
The June issue of Images Business of Fashion is led by a research on the Indian casualwear market, its size, growth, evolution and key trends and opportunities and growth over the years. The issue also talks to smart casual leaders like the Denmark-based clothing company–Bestseller, Raymond Apparel Ltd’s Parx, and French born fashion major Celio. It also features Tom Tailor’s online collaboration for India. The issue puts together our pick on of the most eye-catching ad campaign of the season—the smart one on a new look for every day of the week by Vero Moda. In the InFashion section of the magazine, Dan Cotton, EVP APAC, WGSN shares insights on the new trend watching feature WGSN IN Stock. This section also looks at how palazzo trousers are making a style statement, be it casual or Indian ethnic section among different age groups of women. We also take a look at some new launches, seminars and conferences that created a lot of buzz.