Images Business of Fashion
By: Images Group- February 2019
- Price : 100.00
- Published on February 27, 2019
- Images Group
- Issues 87
- Language - English
- Published monthly
About this issue
The kidswear industry is booming around the world. What used to be just functional outfi ts a few years ago are now a variety of modish cuts, colors, styles, patterns and even designer tags – and with good reason. While the sector was just non-existent till a few years ago especially in India, it has now embossed itself as the most propitious segment of the Indian fashion industry – with even a dedicated annual fashion show to its name. I personally believe that this transition from passive to demanding was inevitable. As a developing country, India has myriad advantages -- right from a promising economic outlook to a growing kids population. Hence, it’s only natural that as fi nancial stability and purchasing power of modern parents grew over the last decades, a long-awaited shift from need based to aspiration based shopping manifested, resulting in a boost hitherto irrelevant to the Indian kidswear industry. Modern parents exhibit a considerable brand awareness and inclination towards high quality apparel products for their kids. This has even trickled down to the kids as well, who have now emerged as a new, independent buyer group altogether. And with kids graduating into consumers earlier than before, brands now increasingly want to shimmy up to them, producing hitherto unseen growth opportunities for all players across the sector – right from brand owners, suppliers, to distributors and retailers. In its February issue, IMAGES Business of Fashion takes an indepth look at the rapidly evolving ecosystem of the kidswear segment in the country, which is spinning off new brands and attracting global fashion behemoths and designers alike with each passing year. The issue also features a potpourri of market analyses of the various sub-segment of kidswear fashion including kids’ denim and infant wear categories, and the rapidly growing online market of kidswear – all in an attempt to give you all an exhaustive idea of the innovations, development, trends and opportunities that can potentially take your business to the next level. Happy reading!
About Images Business of Fashion
The June issue of Images Business of Fashion is led by a research on the Indian casualwear market, its size, growth, evolution and key trends and opportunities and growth over the years. The issue also talks to smart casual leaders like the Denmark-based clothing company–Bestseller, Raymond Apparel Ltd’s Parx, and French born fashion major Celio. It also features Tom Tailor’s online collaboration for India. The issue puts together our pick on of the most eye-catching ad campaign of the season—the smart one on a new look for every day of the week by Vero Moda. In the InFashion section of the magazine, Dan Cotton, EVP APAC, WGSN shares insights on the new trend watching feature WGSN IN Stock. This section also looks at how palazzo trousers are making a style statement, be it casual or Indian ethnic section among different age groups of women. We also take a look at some new launches, seminars and conferences that created a lot of buzz.