Images Business of Fashion
By: Images Group- December 2018
- Price : 100.00
- Published on December 17, 2018
- Images Group
- Issues 87
- Language - English
- Published monthly
About this issue
The retail industry is changing every day – we don’t need to scroll up decades to see how the retail template has metamorphosed over the years. Yet, there’s one thing in retail that simply refuses to budge – innovation. The age old saying that constant innovation is the key to retail success holds true even today. And the need to diff erentiate from the competition through continual innovation has never been as dire as it is now. Rapid change in technology and changes in the way we communicate, connect, and discover are carrying incredible implications for businesses worldwide. In the modern retail ecosystem, shoppers are turning into critical infl uencers, progressively deciding the goals of most retailers’ innovation strategy. And it defi nitely is diffi cult to adapt naturally! And honestly, the pressure to be more superior is nowhere as pronounced as it is in the fashion retail sphere. Whether a verticallyintegrated luxury brand or a fast-turning lowconsideration apparel store, fashion retailers are feeling the heat to be more innovative. But the good news is that Indian brands and retailers are stepping up to the challenge and how! The cover story of the December issue of IMAGES Business of Fashion – Technology & Innovation: The Core of Fashion Creation – outlines how fashion brands in India are investing on innovation, both process and technology. Engaging in novel ways and enabling new processes to focus on customer engagement and augment customer experiences has now become the new standard of fashion retail. I would also like to accentuate that while innovation can be very subjective, depending largely on the need of the retailer, ultimately, it is technology that is going to make innovation possible. The issue also gives insights into the various aspects of innovation pertaining to the fashion industry in India, including accounts of some the biggest names in the domain. I hope you enjoy reading it as much as we did writing it. Cheers!!
About Images Business of Fashion
The June issue of Images Business of Fashion is led by a research on the Indian casualwear market, its size, growth, evolution and key trends and opportunities and growth over the years. The issue also talks to smart casual leaders like the Denmark-based clothing company–Bestseller, Raymond Apparel Ltd’s Parx, and French born fashion major Celio. It also features Tom Tailor’s online collaboration for India. The issue puts together our pick on of the most eye-catching ad campaign of the season—the smart one on a new look for every day of the week by Vero Moda. In the InFashion section of the magazine, Dan Cotton, EVP APAC, WGSN shares insights on the new trend watching feature WGSN IN Stock. This section also looks at how palazzo trousers are making a style statement, be it casual or Indian ethnic section among different age groups of women. We also take a look at some new launches, seminars and conferences that created a lot of buzz.