- Why the Influencer Matters in the COVID-19 era
- Published on April 20, 2020
- exchange4media Group
- Issues 744
- Language - English
- Published weekly
About this issue
In a COVID-19-impacted India that has seen a 12% increase in content consumption on smartphones, brands are spending close to 50% of their digital marketing budgets on influencers in a bid to keep the consumer morale high
About Impact
A weekly magazine from exchange4media, Impact is the single point source of all intelligence for today's business managers. It talks to an audience who are leaders, trendsetters and opinion makers. It analyses the development of the week, filters the most significant and relevant new, provides perspectives to the key happenings and goes beyond the obvious and brings fresh point of view.