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Impact
Impact

About this issue

How will the recent TRAI recommendations relating to TV audience measurement affect the media and advertising industry?  

About Impact

A weekly magazine from exchange4media, Impact is the single point source of all intelligence for today's business managers. It talks to an audience who are leaders, trendsetters and opinion makers. It analyses the development of the week, filters the most significant and relevant new, provides perspectives to the key happenings and goes beyond the obvious and brings fresh point of view.