THE DETERMINANTS OF CONSUMER BEHAVIOUR by Sweta Maheshwari
By: Global Vision Publishing HouseSingle Issue
Single Issue
- THE DETERMINANTS OF CONSUMER BEHAVIOUR by Sweta Maheshwari
- Price : 200.00
- Published on June 1, 2013
- Global Vision Publishing House
- Language - English
- Published na
About this issue
We are all consumers. Each of us undertakes many forms of consumer behaviour during our lives. The reasons for our behaviour are not always clear. Our actions as consumers are really difficult (and sometimes also impossible) to predict and to explain. The consumption system operates and it is an integrated part of our daily lives. As a consumer we are all unique and this uniqueness is reflected in the consumption pattern and process of purchase. The study of consumer behaviour provides us with reasons why consumers differ from one another in buying, using products and services. We receive stimuli from the environment and the specifics of the marketing strategies of different products and services, and responds to these stimuli in terms of either buying or not buying product. In between the stage of receiving the stimuli and responding to it, the consumer goes through the process of making his decision.
About THE DETERMINANTS OF CONSUMER BEHAVIOUR by Sweta Maheshwari
Global Journal of Business Management Vol. 3 No. 1, June 2009