A true picture of a performance of business entity can be seen when compared with industry’s performance. It helps the stakeholders to take decision from their perspective. The SWOT analysis of the industry reveals the position of the Indian pharmaceutical industry in respect of its internal and external environment. SWOT analysis can be gainfully used to examine the industry and determine where its greatest opportunities lie. Therefore, an attempt to study strengths, weaknesses, opportunities and threats of the Indian pharmaceutical industry has been made in the present paper. The purpose of the study is to highlight the strategies useful for decision making in the post product-patent regime after 2005 to the pharma players on the basis of SWOT analysis of the Indian pharmaceutical industry.
Global Journal of Business Management Vol. 4 No. 1, June 2010