ONLINE DISTRIBUTION STRATEGY OF RETAIL GIANTS by Animesh Kumar
By: Global Vision Publishing House
200.00
Single Issue
200.00
Single Issue
- ONLINE DISTRIBUTION STRATEGY OF RETAIL GIANTS by Animesh Kumar
- Price : 200.00
- Published on June 1, 2013
- Global Vision Publishing House
- Language - English
- Published na
About this issue
Gone are the days when the ‘brick and mortar’ approach in retail would have helped a retailer to gain a significant market share, and make fair profits. Nowadays, unless and until we don’t have a ‘virtual presence’we can’t think of having an edge over other retailers in any respect. Be it making revenue or having a better brand equity a good distribution strategy while managing the SCM can be thought of only if we use the IT resources effectively
About ONLINE DISTRIBUTION STRATEGY OF RETAIL GIANTS by Animesh Kumar
Global Journal of Business Management Vol. 6 No. 2, December 2012