JOINT VENTURES AS KEY ENTRY STRATEGY IN INTERNATIONAL MARKETS: A CRITICAL ASSESSMENT OF SUCCESS AND FAILURE by Amit Gautam
By: Global Vision Publishing HouseSingle Issue
Single Issue
- JOINT VENTURES AS KEY ENTRY STRATEGY IN INTERNATIONAL MARKETS: A CRITICAL ASSESSMENT OF SUCCESS AND FAILURE by Amit Gautam
- Price : 200.00
- Published on May 30, 2013
- Global Vision Publishing House
- Language - English
- Published na
About this issue
India is witnessing a revolution both in the context of liberalization and globalization of its economy and transacting business through Joint Ventures set up with foreign partners across various industry sectors. As the economy is moving upwards many foreign companies are eying for entry in Indian market to take its inherent advantage and joint ventures are one of the effective ways of entry in a foreign market like India. Joint ventures are like double edged sword which can lead to successful survival of partners or can result in bitter experiences. This paper critically appraises the potentiality of joint venture as a strategy for companies to enter international markets and the reasons of failures of these ventures.
About JOINT VENTURES AS KEY ENTRY STRATEGY IN INTERNATIONAL MARKETS: A CRITICAL ASSESSMENT OF SUCCESS AND FAILURE by Amit Gautam
Global Journal of Business Management Vol. 2 No. 1, June 2008