ETHICAL ISSUES IN MARKETING OF BANK SERVICES: A STUDY ON ISLAMI BANK BANGLADESH LIMITED by Mohammed Solaiman, Md. Maruf Hossan Chowdhury and Md. Sarwar Uddin
By: Global Vision Publishing HouseSingle Issue
Single Issue
- ETHICAL ISSUES IN MARKETING OF BANK SERVICES: A STUDY ON ISLAMI BANK BANGLADESH LIMITED by Mohammed Solaiman, Md. Maruf Hossan Chowdhury and Md. Sarwar Uddin
- Price : 200.00
- Published on May 30, 2013
- Global Vision Publishing House
- Language - English
- Published na
About this issue
Marketing ethics is an inquiry into the nature and grounds of moral judgements and Standards and rules of conduct relating to marketing decisions and marketing situations. This paper attempts to study the ethical marketing practices in the banking sector of Bangladesh. In order to conduct the research both primary and secondary data has been used through quantitative and qualitative research method. The paper highlights ethical practices in planning and designing marketing mix elements of sample bank. It also emphasizes on the performance of sample bank as a consequence of ethical marketing practices. Finally it points out some problems of the sample bank with regards to ethical marketing practices and addresses some suggestions for the sample bank for winning the market share in competitive marketing environment like practice of banking code of conduct, innovation in product and market development, promoting social welfare, establishing the principles of fair trade etc.
About ETHICAL ISSUES IN MARKETING OF BANK SERVICES: A STUDY ON ISLAMI BANK BANGLADESH LIMITED by Mohammed Solaiman, Md. Maruf Hossan Chowdhury and Md. Sarwar Uddin
Global Journal of Business Management Vol. 1 No. 1, June 2007