EPISTEMOLOGICAL AND METHODOLOGICAL ISSUES IN CROSS-CULTURAL MARKETING RESEARCH Devinder by Pal Singh
By: Global Vision Publishing House
200.00
Single Issue
200.00
Single Issue
- EPISTEMOLOGICAL AND METHODOLOGICAL ISSUES IN CROSS-CULTURAL MARKETING RESEARCH Devinder by Pal Singh
- Price : 200.00
- Published on June 1, 2013
- Global Vision Publishing House
- Language - English
- Published na
About this issue
The paper recognizes the growing interest in cross-cultural research due to globalization. It tries to identify the various epistemological issues peculiar to cross-cultural research. The paper calls for academia and researchers to readdress these issues so as to provide sound theoretical background for further research. It also identifies the various methodological concerns which should be taken into account while conducting a research in this field.
About EPISTEMOLOGICAL AND METHODOLOGICAL ISSUES IN CROSS-CULTURAL MARKETING RESEARCH Devinder by Pal Singh
Global Journal of Business Management Vol. 3 No. 2, December 2009