EMPIRICAL EVIDENCE OF RURAL CONSUMER PURCHASING BEHAVIOUR OF GROCERY ITEMS IN AGRICULTURAL FAMILIES OF ADILABAD DISTRICT Nainar. Reddy. P. and Dr. D. Raghunatha Reddy
By: Global Vision Publishing House
200.00
Single Issue
200.00
Single Issue
- EMPIRICAL EVIDENCE OF RURAL CONSUMER PURCHASING BEHAVIOUR OF GROCERY ITEMS IN AGRICULTURAL FAMILIES OF ADILABAD DISTRICT Nainar. Reddy. P. and Dr. D. Raghunatha Reddy
- Price : 200.00
- Published on June 1, 2013
- Global Vision Publishing House
- Language - English
- Published daily
About this issue
Customers make purchases in order to satisfy their needs. Firms can satisfy those needs only to the extent when they understand their customers. The wealth of products and services produced in a country make our economy strong. The behaviour of human beings during the purchase may be termed as ‘purchasing behaviour’. The article discusses consumer behaviour, decision process (pre and post), motives, and with respect to grocery items.
About EMPIRICAL EVIDENCE OF RURAL CONSUMER PURCHASING BEHAVIOUR OF GROCERY ITEMS IN AGRICULTURAL FAMILIES OF ADILABAD DISTRICT Nainar. Reddy. P. and Dr. D. Raghunatha Reddy
Global Journal of Business Management Vol. 4 No. 2, December 2010