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CUSTOMER PERCEPTION OF CORPORATE RE-BRANDING IN TELECOM INDUSTRY OF BANGLADESH: A CASE OF ROBI by Mohammed Javed Hossain and Robaka Shamsher
CUSTOMER PERCEPTION OF CORPORATE RE-BRANDING IN TELECOM INDUSTRY OF BANGLADESH: A CASE OF ROBI by Mohammed Javed Hossain and Robaka Shamsher

CUSTOMER PERCEPTION OF CORPORATE RE-BRANDING IN TELECOM INDUSTRY OF BANGLADESH: A CASE OF ROBI by Mohammed Javed Hossain and Robaka Shamsher

By: Global Vision Publishing House
200.00

Single Issue

200.00

Single Issue

  • CUSTOMER PERCEPTION OF CORPORATE RE-BRANDING IN TELECOM INDUSTRY OF BANGLADESH: A CASE OF ROBI by Mohammed Javed Hossain and Robaka Shamsher
  • Price : 200.00
  • Global Vision Publishing House
  • Language - English
  • Published na

About this issue

In today’s competitive market, re-branding may be considered as one of the smartest strategies in preparation for a recovery of brands by invigorating customer perceptions. A corporate name change may enhance the current market position and bring about an increase in the value of the renamed brand. Every sector of business has virtually experienced the process of re-branding. As a service sector, mobile telecommunication is a rapidly growing industry in many parts of the world. Bangladesh also has observed a tremendous growth in this industry in the last decade. Recently, an event of corporate re-branding took place in this sector. This paper attempts to unlock customer perception before and after re-branding in the mobile telecommunication industry of Bangladesh.

About CUSTOMER PERCEPTION OF CORPORATE RE-BRANDING IN TELECOM INDUSTRY OF BANGLADESH: A CASE OF ROBI by Mohammed Javed Hossain and Robaka Shamsher

Global Journal of Business Management Vol. 4 No. 2, December 2010