ATTAINING COMPETITIVE ADVANTAGE THROUGH BRAND EQUITY by Dr. S.K. Sharma, Sunita Bharatwal and Monika Sharma
By: Global Vision Publishing House
200.00
Single Issue
200.00
Single Issue
- ATTAINING COMPETITIVE ADVANTAGE THROUGH BRAND EQUITY by Dr. S.K. Sharma, Sunita Bharatwal and Monika Sharma
- Price : 200.00
- Published on June 1, 2013
- Global Vision Publishing House
- Language - English
- Published na
About this issue
In the era of Globalisation and liberalisation, every corporate house wants its good corporate image in the market through branding. Branding is one of the most effective and competitive tools which differentiates the face in the crowd. Therefore, it is important for the marketers to nurture the brand to safeguard its long run sustainability as well as to create a competitive advantage for the firm. There has been a growing interest in the area of branding, because brand represents the goodwill of the firm. The paper is targeted to understand brand equity and its contribution to create a competitive advantage for the firm.
About ATTAINING COMPETITIVE ADVANTAGE THROUGH BRAND EQUITY by Dr. S.K. Sharma, Sunita Bharatwal and Monika Sharma
Global Journal of Business Management Vol. 4 No. 1, June 2010