A STUDY ON THE ADOPTION OF M-COMMERCE SERVICES AMONG MOBILE PHONE USERS IN MALAYSIA by Md. Aminul Islam, Jason Lee Wai Chow and Lim Cheng Leong,
By: Global Vision Publishing HouseSingle Issue
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- A STUDY ON THE ADOPTION OF M-COMMERCE SERVICES AMONG MOBILE PHONE USERS IN MALAYSIA by Md. Aminul Islam, Jason Lee Wai Chow and Lim Cheng Leong,
- Price : 200.00
- Published on June 1, 2013
- Global Vision Publishing House
- Language - English
- Published na
About this issue
This research investigates the high and low adoption usage of M-commerce service categories (Entertainment, Transactions, Communication, and Information). The research focused on whether awareness and knowledge, convenience of Mobile devices and WAP/GPRS-enabled handset, pricing and cost, security and privacy, rich and fast information and perceived usefulness have any influence on the adoption of M-commerce among employed Mobile phone users in Penang, Malaysia. The survey questionnaire technique was used to gather data from employed mobile phone users based on proportionate stratified random sampling method. The ratio sample was taken from the Penang Statistic Department under Socio- Economic & Environment Research Institute (SERI). The respondents’ data were analyzed by the Statistical Package for Social Science (SPSS). This study finds that communication category in M-commerce services has higher usage frequency compared to others like entertainment, transactions and information. Three independent variable factors that were found to have significant positive influence towards the adoption of M-commerce services are awareness and knowledge, rich and fast information and perceived usefulness. Further, it is interesting to note that there is no significant gender difference in terms of M-commerce adoption level. Users less than 30 years of age having a higher tendency to adopt Mcommerce services as compared to the older age group was discovered among employed mobile users in Penang.
About A STUDY ON THE ADOPTION OF M-COMMERCE SERVICES AMONG MOBILE PHONE USERS IN MALAYSIA by Md. Aminul Islam, Jason Lee Wai Chow and Lim Cheng Leong,
Global Journal of Business Management Vol. 4 No. 2, December 2010