A STUDY ON CUSTOMER SATISFACTION IN THE INDIAN BANKING SECTOR: AN EMPIRICAL STUDY by K.K. Verma and Prakash Tiwari
By: Global Vision Publishing HouseSingle Issue
Single Issue
- A STUDY ON CUSTOMER SATISFACTION IN THE INDIAN BANKING SECTOR: AN EMPIRICAL STUDY by K.K. Verma and Prakash Tiwari
- Price : 200.00
- Published on June 1, 2013
- Global Vision Publishing House
- Language - English
- Published na
About this issue
Customer satisfaction is a significant subject for most marketers and researchers. Previous research has recognized different factors that determine customer satisfaction in retail banking sector in the world. The current study analyzes the level of satisfaction on 23 different parameters of the customers of different public and private sector banks. All the identified parameters are being classified into four different dimensions based on their similar characteristic like Traditional Facility, Multi Channel Facility, Internal Marketing and Augmented Facility for analyzing and comparing with different Banks. The date has been analyzed through descriptive statistics methods and one way ANOVA.
About A STUDY ON CUSTOMER SATISFACTION IN THE INDIAN BANKING SECTOR: AN EMPIRICAL STUDY by K.K. Verma and Prakash Tiwari
Global Journal of Business Management Vol. 3 No. 2, December 2009